The ABC of Sales

For mid-life professionals transitioning into a Sales Account Executive role for the first time.

Letters.
26 real sales lessons.

Built For You If

You are a professional in your 40s making a deliberate move into sales — bringing decades of experience from Healthcare, Fintech, Renewable Energy, or Professional Services and learning to apply it in an Account Executive role.

New to Sales40+ Career ChangerAE RoleB2B Sales

Start the AE Series — A to Z →

MGR Sales Management Series

The ABC of Sales Management

From Top Performer to Team Leader — for the newly promoted sales manager in their first leadership role.

Letters.
26 leadership landmines.

Built For You If

You were promoted because you were brilliant at selling — and have quickly discovered that delivering results through other people is an entirely different skill from delivering them yourself.

New ManagerFirst-Time LeaderTeam ManagementSales Leadership

Start the Management Series — A to Z →

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Hand-picked AI tools and efficiency playbooks, matched to the exact sales challenge each letter tackles.

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The ABC of Sales Management

Coming Soon

The ABC of Sales Management

From Top Performer to Team Leader.

26 letters. 26 leadership landmines. Built for the newly promoted sales manager navigating their first team leadership role.

The first articles are being written now. Check back soon.

Read the AE Series While You Wait →

The ABC of Sales

The ABC of Sales Management

Work smarter with the Growth Room

The ABC of Sales Management

The ABC of Sales Management

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