Authentic · Business · Connection
The ABC of Sales
Real stories. Practical lessons. Two series built for two very different moments in a sales career.
Two Series. One Community.
Where are you in your sales journey?
Select the series that matches where you are right now. Both are built on real stories, honest lessons, and the belief that your experience is your greatest asset.
The ABC of Sales
For mid-life professionals transitioning into a Sales Account Executive role for the first time.
26 real sales lessons.
Built For You If
You are a professional in your 40s making a deliberate move into sales — bringing decades of experience from Healthcare, Fintech, Renewable Energy, or Professional Services and learning to apply it in an Account Executive role.
Start the AE Series — A to Z →The ABC of Sales Management
From Top Performer to Team Leader — for the newly promoted sales manager in their first leadership role.
26 leadership landmines.
Built For You If
You were promoted because you were brilliant at selling — and have quickly discovered that delivering results through other people is an entirely different skill from delivering them yourself.
Start the Management Series — A to Z →What Every Article in Both Series Delivers
A Real Story
Every letter opens with a genuine professional moment — the kind that makes you think: that has happened to me.
Practical Takeaways
Five specific habits you can apply this week — not theory, not inspiration, but things that actually work.
Growth Room Tools
Three AI tools per article recommended in context — helping you do the specific thing each letter is about.
Resources
🌱 Visit the Growth Room
The AI toolkit for modern sales professionals and sales leaders. Every tool recommended across both series — organised by use case and ready to explore.
Explore the Growth Room →Join the ABC of Sales Community
A growing community of sales professionals and sales leaders sharing real experiences, honest lessons, and practical strategies.
